EXPOSING AD FRAUD: A COMPARATIVE GUIDE TO DETECTION & PREVENTION

The digital advertising landscape is constantly evolving, presenting new challenges and opportunities. One persistent threat that plagues the industry is ad fraud, where deceptive practices aimed at fabricating ad impressions and clicks. This can result in significant financial losses for advertisers and erode trust in the digital ecosystem. To add

Banner ads are a prevalent form of online advertising that typically appear at the top of web pages. These square advertisements present textual content to attract visiting customers. Banner ads are known for their wide reach and power to consistently market products or services. They commonly employ attractive designs and persuasive calls to actio